Microsoft has shared some tips for bloggers, and content writers on how to make your website easier to find when people use AI-powered search engines like Bing, ChatGPT, Claude or Gemini. Here’s what you need to know about Microsoft’s AI Search recommendations.
Understanding What People Want (User Intent)
In the past, websites focused on using specific keywords to be found in searches. Now, it’s more important to understand what people are actually trying to find. For example, if someone searches “how to choose eco-friendly coffee makers,” they want clear, step-by-step help, not just basic information. 3 Things to consider:
Using Natural Language
AI search engines are really good at understanding how people naturally talk and write. This means your website content should:
- Use everyday language
- Write like you’re having a conversation
- Include complete questions and answers
- Avoid using too many technical terms
Smart Ways to Use Keywords
- Detailed, specific phrases that match what people are searching for
- Words and phrases that sound natural when spoken
- Related words that help explain your topic better
- Common questions that people ask about your topic
Keep Your Content Fresh
Don’t just create content and forget about it. AI search engines prefer websites that:
- Update their information regularly
- Share new and current information
- Let search engines know when they make updates
- Keep content accurate and useful and fresh
Why This Is Important Now
ChatGPT’s search feature now uses Bing to find information. This means following these tips can help more people find your website when they use AI-powered search tools.
Remember: There’s no perfect formula for success with AI search engines, but following these guidelines can help make your website easier to find.
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