What is Internal Linking?

Internal links act like paths guiding visitors to explore your website, keeping them engaged with content while boosting SEO.

๐Ÿ“ˆ With clear pathways, users enjoy a better experience, and search engines reward you with higher rankings.

Key Metrics to Track

Tracking the impact of internal linking? Focus on these metrics:

โ€“ Bounce Rate & Engaged Sessions โ€“ Page Depth โ€“ Internal Links per Page โ€“ Orphan Pages โ€“ Pages per Session

Best Internal Linking Practices

๐Ÿ—‚ Want effective internal links? Follow these tips:

โ€“ Balance link quantity & distribution โ€“ Use clear anchor text โ€“ Link to valuable, relevant content โ€“ Organize your website like a store โ€“ make it easy to navigate

Anchor Text Checklist

โœ”๏ธ Perfect anchor text should be:

โ€“ Clear & concise โ€“ Easy to click (especially on mobile) โ€“ Keyword-rich but natural โ€“ Contextually fits with the surrounding content

How to Audit Your Links

Use these tools for quick link audits:

โ€“ Google Search Console โ€“ Google Analytics โ€“ Screaming Frog Identify and fix orphan & broken links to boost SEO and improve user flow!